Vlada Zinchenko: Her Football Media Career and Family Life
How a Ukrainian football supporter became a television presenter, sports journalist and recognised public figure
Introduction
Vlada Zinchenko is a Ukrainian television presenter and sports journalist best known for reporting on football, interviewing professional players and appearing at major Ukraine matches. She first gained wide public attention as a Ukraine supporter during UEFA Euro 2016.
She later worked professionally under the name Vlada Sedan and built her own career in football media before marrying Ukrainian international footballer Oleksandr Zinchenko.
As of July 2026, Vlada describes herself publicly as a London-based television presenter. Official UK company records also list her as an active director of a property business jointly controlled with her husband.
Quick Facts About Vlada Zinchenko
Full name: Vlada Zinchenko
Earlier professional name: Vlada Sedan
Earlier surname: Shcheglova
Born: October 1995
Nationality: Ukrainian
Profession: Television presenter and sports journalist
Known for: Football reporting, player interviews and Euro 2016 recognition
Current public status: London-based TV presenter
Husband: Oleksandr Zinchenko
Children: Two daughters
Business role: Director of Passion Property Limited
Who Is Vlada Zinchenko?
Vlada Zinchenko is a Ukrainian media professional whose public career has mainly focused on football.
She is sometimes described only as Oleksandr Zinchenko’s wife, but this does not tell her full story. Vlada played football when she was younger, understood the sport from a player’s point of view and publicly expressed her desire to become a football journalist before her relationship with Oleksandr became widely known.
She later worked at Ukraine national-team matches, interviewed players and coaches, appeared on television and created football content for digital audiences.
Her earlier professional name was Vlada Sedan. Ukrainian reporting also identified Shcheglova as her earlier surname. This explains why older interviews, photographs and videos may appear under different versions of her name.
Early Life and Interest in Football
Football was an important part of Vlada’s childhood.
She explained in an early interview that her father played football and her brother also played. As a child, she regularly joined boys playing football in her neighbourhood before receiving more organised team training.
Vlada did not only watch football. She played as a defensive or holding midfielder. This position usually requires a player to protect the defence, win possession and help move the ball through midfield.
Her playing experience gave her a deeper understanding of matches, tactics and the pressure faced by footballers.
Vlada eventually stopped playing organised football after moving to Kyiv for higher education. In 2016, she was studying law while hoping to build a career in football journalism.
Public sources do not clearly confirm the institution she attended, the exact title of her course or whether she completed a particular law degree. These details should therefore not be presented as established facts.
Why Vlada Zinchenko Became Famous at Euro 2016
Vlada first attracted major public attention during UEFA Euro 2016 in France.
She attended the tournament as a supporter of the Ukraine national team. Photographers noticed her in the stadium wearing Ukraine’s colours, and her pictures quickly spread across Ukrainian and international social media.
The Ukrinform report about Vlada at Euro 2016 described her as a young football player, law student and future journalist.
Her football knowledge became clear when she discussed Ukraine’s performances during the tournament. She spoke about tactics, missed chances and the contribution of individual players instead of giving only simple fan reactions.
She also named Oleksandr Zinchenko as one of the promising young players who could become important to Ukraine’s future. This happened several years before the pair married.
The Euro 2016 attention could have been a brief viral moment. Instead, Vlada used the visibility to move towards the football-media career she had already wanted.
Her Television and Sports Journalism Career
After Euro 2016, Vlada began working with Ukraine’s Football 1 and Football 2 television channels.
She worked as a correspondent at Ukraine national-team matches and collected post-match comments from players and coaches. This type of reporting requires confidence, strong football knowledge and an ability to form useful questions quickly.
A pitch-side reporter often has only a short time with a player. The footballer may be tired, excited or disappointed, so the journalist must remain calm and ask clear questions.
Vlada’s playing background helped her understand the sporting side of these conversations. Her on-camera experience allowed her to explain football in language that ordinary viewers could follow.
Readers interested in professional television careers can also explore the journey of broadcast journalist Jonathan Samuels, who developed his career through regional and national reporting.
Vlada’s presenting career also shares some features with the work of television presenter Georgie Palmer, especially the need to communicate live information clearly and confidently.
Vlada Sedan and Vlada Zinchenko Explained
Many people search for both Vlada Sedan and Vlada Zinchenko.
They are not two different people.
Vlada Sedan was the professional name she used during the earlier part of her sports-media career. Her earlier surname was reported as Shcheglova. After marrying Oleksandr Zinchenko, she became widely known as Vlada Zinchenko.
Her established social-media username still contains the Sedan name. For this reason, older football interviews and television clips may continue to appear when people search for “Vlada Sedan.”
The use of several names is connected to different stages of the same public career.
Football Interviews and Online Work
Vlada expanded her work beyond short television interviews.
She developed online football content and conducted longer conversations involving recognised Ukrainian players. This allowed viewers to hear more detailed discussions about professional football, personal development and life inside the sport.
Long-form interviews require a different skill from pitch-side reporting. Instead of asking one or two quick questions, the presenter must guide a complete conversation while allowing the guest to speak naturally.
Her work placed her among a growing group of media professionals who understand football both as a sport and as a subject for television.
A related example is former footballer and broadcaster Anita Asante, whose career also connects playing experience with football analysis and public communication.
Vlada’s work demonstrates that sports presenting is not simply about appearing in front of a camera. It requires research, preparation, knowledge and the ability to respond naturally during live or recorded conversations.
Relationship With Oleksandr Zinchenko
Vlada is married to Ukrainian international footballer Oleksandr Zinchenko.
Their relationship became widely known after Ukraine defeated Serbia 5–0 in June 2019. Vlada was collecting post-match comments when Oleksandr kissed her during a live television interview.
After that moment, the pair began appearing publicly as a couple.
Oleksandr later proposed at Kyiv’s Olympic Stadium after Ukraine secured qualification for Euro 2020. They married in August 2020.
Their marriage increased Vlada’s international visibility because Oleksandr was already a recognised player in European football. However, Vlada had gained public attention at Euro 2016 and entered sports television before their marriage.
Her professional experience should therefore be treated as an important part of her public identity rather than being overshadowed by her husband’s career.
Readers following the personal and professional journeys of football figures may also find the career of English midfielder Callum O’Hare useful.
Vlada and Oleksandr Zinchenko’s Children
Vlada and Oleksandr have two daughters.
Their first daughter, Eva, was born in 2021. The couple welcomed their second daughter on 2 August 2023.
The family has publicly shared selected moments, including announcements connected with their children. However, the children are not public professionals, and unnecessary private details about their lives should not be included.
Vlada’s public image now combines television work, football, motherhood and support for Ukraine.
Current Work and Life in London
As of July 2026, Vlada’s public Instagram profile describes her as a London television presenter.
Her profile does not name a permanent current television channel or programme. It would therefore be inaccurate to connect her to a specific present-day employer without an official announcement.
She continues to maintain a strong public presence connected with football, family life, Ukraine and major sporting events.
Living in London places her near one of the world’s biggest centres for football and international media. The city is home to major clubs, broadcasters, sporting organisations and production companies.
Like modern journalist Tom Cheshire, Vlada has worked across traditional broadcasting and digital platforms rather than depending on only one form of media.
Vlada Zinchenko’s UK Business Role
Vlada also holds a verified business position in the United Kingdom.
The official UK Companies House record for Passion Property Limited shows that the company was incorporated on 3 July 2025.
Vlada and Oleksandr Zinchenko are both active directors. The company’s registered activity is the letting and operation of owned or leased real estate.
Official records identify Vlada as Ukrainian and record England as her country of residence. They also confirm that she was born in October 1995.
Vlada and Oleksandr are each registered as controlling more than 25% but no more than 50% of the company’s shares and voting rights. Both also have the right to appoint or remove directors.
These records confirm her formal role in the business. They do not establish her personal salary, yearly income or total wealth, so unsupported financial estimates should not be used.
Her Public Support for Ukraine
Vlada has publicly discussed the effect of Russia’s full-scale invasion on Ukraine and Ukrainian families.
She has used her public platform to support her country and speak about the emotional impact of watching events from abroad while relatives and other Ukrainians remained affected by the war.
The Zinchenko family has also been connected with football fundraising for Ukraine, including the Game4Ukraine charity match held in London in 2023.
Her public role therefore extends beyond sport and family content. She has also used her visibility to keep attention on humanitarian needs in Ukraine.
What Makes Vlada Zinchenko’s Career Different?
Vlada’s story stands out because her connection with football began before she entered television or married a professional player.
She grew up in a football family, played the sport herself and hoped to become a football journalist. Her appearance at Euro 2016 gave her public visibility, but her later television work required real professional development.
She moved from supporting Ukraine in the stadium to interviewing players beside the pitch.
Her journey also shows how a viral moment can become the beginning of a serious career when it is supported by knowledge and clear ambition.
Interesting Facts About Vlada Zinchenko
- Vlada played football as a defensive or holding midfielder.
- Her father played football, and her brother also played the sport.
- She was studying law when she attracted attention at Euro 2016.
- She publicly said that she wanted to become a football journalist.
- She praised Oleksandr Zinchenko as a promising young Ukraine player years before they married.
- She worked at Ukraine matches and collected comments from footballers and coaches.
- She used Vlada Sedan as her professional name during the earlier part of her career.
- She became a director of a UK property company in July 2025.
Conclusion
Vlada Zinchenko is a Ukrainian television presenter and sports journalist with her own established career in football media.
She became widely recognised as a Ukraine supporter at Euro 2016, but she did not remain known only for photographs from the stadium. She used her football knowledge and public visibility to work as a correspondent, interview players and develop digital football content.
Her marriage to Oleksandr Zinchenko brought further international attention, but her connection with football began much earlier. She had played the sport, studied its tactics and wanted to become a journalist before their relationship became public.
As of July 2026, she presents herself as a London-based TV presenter and also holds a verified directorship in an active UK property company.
Frequently Asked Questions
Who is Vlada Zinchenko?
Vlada Zinchenko is a Ukrainian television presenter and sports journalist known for football reporting and player interviews.
Why is Vlada Zinchenko famous?
She first gained wide attention as a Ukraine supporter at Euro 2016. She later became a football correspondent and presenter.
Is Vlada Zinchenko a journalist?
Yes. She has worked as a sports journalist, television correspondent and football interviewer.
What was Vlada Zinchenko’s earlier name?
She previously worked under the professional name Vlada Sedan. Her earlier surname was reported as Shcheglova.
When was Vlada Zinchenko born?
Official UK company records state that she was born in October 1995.
Who is Vlada Zinchenko’s husband?
She is married to Ukrainian international footballer Oleksandr Zinchenko. They married in August 2020.
How many children does Vlada Zinchenko have?
Vlada and Oleksandr Zinchenko have two daughters.
What does Vlada Zinchenko do now?
As of July 2026, she describes herself as a London TV presenter. She is also an active director of Passion Property Limited in the United Kingdom.
